GEO consoleGEO consoleThe honest short answer: choose Profound if you need the widest engine coverage — up to 10 answer engines on its Enterprise plan, including Google AI Overviews, AI Mode, Microsoft Copilot, Meta AI and DeepSeek — plus enterprise features like SSO/SAML, SOC2 and AI crawler analytics; it is the bigger, far better-funded platform ($96M Series C at a $1B valuation). Choose GEO console if you want several engines without enterprise pricing: our Starter (€79/mo) tracks ChatGPT, Gemini and Perplexity where Profound's $99/mo Starter tracks ChatGPT only, and our Pro (€199/mo) includes Claude and Grok, which Profound reserves for its custom-priced Enterprise tier. The full comparison, with sources, is below.
Profound is an Answer Engine Optimization platform for marketing teams: it helps brands track and optimize how they appear in AI-generated answers, runs structured prompts across AI platforms daily, and analyzes citations, sentiment, ranking and competitive presence. Founded by James Cadwallader and Dylan Babbs, it raised a $20M Series A (June 2025), a $35M Series B (August 2025) and a $96M Series C at a $1B valuation (February 2026); Ramp and Gamma are named customers. Self-serve plans arrived in October 2025 — full 10-engine coverage remains Enterprise-only.
GEO console is a younger, narrower product: a search-console-style dashboard that asks the five engines — ChatGPT, Gemini (with Google Search grounding), Claude, Perplexity and Grok — your customers' real questions, repeats each one over several runs, and measures citation rate, average position, share of voice and trigger prompts. To date: 600+ AI answers analyzed, 15+ brands tracked.
Every Profound cell comes from their public pages; every GEO console cell from our plans.
| Criterion | GEO console | Profound |
|---|---|---|
| Engines tracked | 5 engines: ChatGPT, Gemini (Google Search grounding), Claude, Perplexity and Grok — all 5 on the Pro plan | Tiered: ChatGPT only on Starter; ChatGPT, Perplexity and Google AI Overviews on Growth; up to 10 answer engines on Enterprise |
| Google AI Overviews, AI Mode, Copilot, Meta AI | ✕Not queried — we query Gemini with Google Search grounding, a different surface | ✓AI Overviews from Growth; AI Mode, Copilot, Meta AI and DeepSeek on Enterprise |
| Claude and Grok | ✓Both included on Pro (€199/mo) | ~Both in the Enterprise engine list only — no published price (demo request) |
| Entry price | Free plan at €0; Starter at €79/mo with 3 engines (ChatGPT, Gemini, Perplexity) | Starter at $99/mo ($82.50/mo billed yearly) — ChatGPT only, 1 seat |
| Price for 3-engine tracking | Starter €79/mo — ChatGPT, Gemini and Perplexity | Growth $399/mo ($332.50/mo billed yearly) — ChatGPT, Perplexity and Google AI Overviews |
| Tracked prompts | 50 prompts on Starter; 150 on Pro, smoothed over multiple runs | 50 prompts / 1,500 responses per month on Starter; 100 prompts / 9,000 responses on Growth; tailored on Enterprise |
| Free tier or trial | ✓Free plan, no credit card: ChatGPT, ~10 prompts, result smoothed over 3 runs | ~No free plan; Growth has a free trial (length not published) and a free AEO Report tool |
| Position and share-of-voice metrics | ✓Citation rate, average position in the answer, share of voice vs competitors, trigger prompts | ✓Citations, sentiment, ranking and competitive presence (their published methodology) |
| Tracking cadence | ~Auto re-scan every 3 days on Starter; daily on Pro (prompt rotation) | ✓Daily prompt runs on all plans (Starter, Growth and Enterprise) |
| Languages and regions | Product and reports in English and French | 1 language and 1 region on Starter and Growth; custom on Enterprise |
| Seats | ✓Unlimited seats on Starter and Pro | ~1 seat on Starter, 3 on Growth; agency plans bundle 5 agency seats |
| Beyond measurement | ~CSV export and on-demand AI content briefs; API and SSO on Enterprise | ✓Agents, 6 optimized articles/mo on Growth, Prompt Volumes, Agent Analytics crawler reporting with documented CDN/CMS integrations |
| Built for | SMBs and SaaS teams that want a simple, affordable read of their AI visibility | Enterprise brands with a global footprint (their own positioning) and agencies, with dedicated agency plans |
✓ available · ~ partial · ✕ not covered. GEO console data comes from our own pricing; Profound data was checked on June 12, 2026 on their public pricing page — their plan data renders client-side (the page's static description still reads customized enterprise pricing) and all prices are shown in USD. Sources at the bottom of this page.
Both are legitimate choices. Here is where each tool genuinely wins.
Every Profound fact on this page comes from one of these public pages.
Data checked on June 12, 2026 from Profound's public pages — tell us if something changed and we will correct it.
No. GEO console queries five engines — ChatGPT, Gemini (with Google Search grounding), Claude, Perplexity and Grok — and never queries Google AI Overviews, AI Mode, Microsoft Copilot, Meta AI or DeepSeek. Profound covers Google AI Overviews from its Growth plan and up to 10 answer engines on Enterprise, so if those Google and Microsoft surfaces are a priority for you, Profound covers them and we do not.
At entry level, GEO console starts at €0 (free plan on ChatGPT, no credit card) and Starter is €79/mo with three engines (ChatGPT, Gemini and Perplexity); Profound's Starter is $99/mo ($82.50/mo billed yearly) and tracks ChatGPT only. For multi-engine tracking, Profound Growth is $399/mo with 3 engines, while GEO console Pro is €199/mo with all 5. Prices checked on June 12, 2026 on Profound's public pricing page.
GEO console includes Claude and Grok on the Pro plan (€199/mo), alongside ChatGPT, Gemini and Perplexity. On Profound, Anthropic Claude and Grok appear only in the Enterprise tier's list of up to 10 answer engines, which has no published price and is sold through a demo request; the Starter and Growth plans cannot track them.
Run the free check on your domain — no credit card, a first score in seconds. You can compare with Profound's free AEO Report afterwards.
Test my site See pricing →