GEO consoleGEO consoleEverything you need to know about GEO, about GEO console, and about how your brand shows up in AI assistant answers. If a question stays unanswered, get in touch.
Understand "Generative Engine Optimization": what it is, how it differs from SEO, and why it matters today.
GEO, or Generative Engine Optimization, is the practice of optimizing your visibility inside the answers of generative engines like ChatGPT, Gemini, Claude, Perplexity and Grok. Where SEO aims to rank a page in a list of links, GEO aims to get your brand cited, recommended and correctly described inside the synthesized answer the AI generates.
SEO optimizes a ranking of ten blue links on a results page. GEO optimizes a single answer: the assistant doesn't return a list, it makes a recommendation. The goal is no longer to be first in Google, but to be the brand the AI names and advises. The signals, metrics and levers are different, and classic SEO tools can't see what happens inside generative answers.
Hundreds of millions of people now ask their buying questions directly to an AI assistant instead of a search engine. Google is also rolling out AI Overviews at the top of results. If your brand isn't cited in those answers, you lose a growing share of demand without ever seeing it. GEO lets you measure and take back control of this new channel.
Assistants rely on what they learned during training and, increasingly, on real-time web searches. A brand that is clearly described, frequently mentioned on trusted sources, with structured and consistent content, is far more likely to be picked up. GEO is about understanding these signals for each engine and reinforcing them methodically.
What the tool does, which assistants it tracks, and how an analysis actually works.
GEO console is a platform that measures and tracks your brand's visibility in AI assistant answers. It's the equivalent of a search console, but for generative engines: a clean dashboard showing your citations, average position, share of voice against competitors, and concrete recommendations to improve.
We track the five most-used generative engines: ChatGPT (OpenAI), Gemini (Google, with Google Search grounding), Claude (Anthropic), Perplexity and Grok (xAI). Google AI Overviews are not queried directly. Each appears with its brand color and logo in the dashboard, because every assistant has its own way of citing or ignoring your brand.
You enter your site. GEO console automatically analyzes your business, offers, audience and competitors, then writes the real questions your customers ask. Those questions are sent to the AI assistants, several times, to measure whether and how your brand is cited. Results are aggregated into citations, average position and share of voice, tracked over time.
No. Setup takes about two minutes and requires no installation or technical configuration. You enter your site address and we handle the rest. The instant test works with no account and no setup.
Free or paid, how often data refreshes, and the confidentiality of your data.
Yes. The instant test is free and needs no credit card: enter your domain and get a first visibility score in seconds. The free plan lets you discover your situation on one engine. Paid plans add continuous tracking across all five assistants, competitor tracking and detailed recommendations.
Paid plans unlock continuous tracking across the five AI assistants, history and trends, share of voice against your competitors, URL inspection, more tracked prompts, and prioritized GEO recommendations to climb. Full plan and pricing details are on the Pricing page.
Tracked brands are re-queried automatically and regularly, at your plan's cadence, to capture how your visibility evolves over time. Upgrading your plan also triggers a fresh full analysis across every included engine.
Yes. We only analyze public information about your brand and the public answers of the AI assistants. Your account data is never resold, and every workspace is isolated. For full details on how data is handled, see our privacy policy.
Free, no credit card — your AI visibility score in seconds.
Test my site See pricing →