Claude · Brand visibility

Claude brand visibility tracker

To know whether Claude cites your brand, ask it your customers' real questions — several times, because answers vary from one run to the next — and analyze who gets named. GEO console automates exactly that: it queries Claude through the Anthropic API with web search enabled, then tracks your mention rate, your average position, your share of voice against competitors and the prompts that trigger you. Claude tracking is included in the Pro plan (€199/month, all 5 engines) and in Enterprise.

The question

How do you know if Claude cites your brand?

Open Claude and ask "what's the best [your category]?" — you'll get a first hint in seconds. But one answer proves little: the model is probabilistic, and when it searches the web its answers also move with what the search surfaces. A reliable measure takes a panel of brand-relevant questions, repeated runs and a consistent count of who is cited, at what position. That's what a tracker is for.

GEO console starts from your site: it generates the recommendation, comparison and alternative questions your customers actually ask, sends them to Claude, and repeats the measurement over time. The full method — question generation, multi-run smoothing, honest limits — is documented on our methodology page.

Engine specifics

What makes Claude specific for brand visibility?

Claude is Anthropic's AI assistant. It answers from what its model learned in training and, when a question calls for current information, it can search the web and cite the sources behind its answer. Your visibility on Claude therefore rests on two layers: what the model already knows about your brand, and what its web searches surface when your customers' questions come up.

The measurement

What GEO console measures on Claude

For every Claude answer, GEO console extracts the same four signals as on the other engines: whether your brand is mentioned, at what average position it appears, your share of voice against the competitors cited, and the prompts that trigger you. Raw answers are kept, so every number stays traceable to its source.

Mention rate

How often Claude names your brand across every question and run of your panel.

Average position

Where you appear in Claude's answer — named first or mentioned at the end of the list.

Share of voice

Your weight against the competing brands cited in the same answers, on Claude and across engines.

Citations and trigger prompts

The questions that make Claude cite you — and those where competitors are cited in your place.

Each question is sent to Claude through the Anthropic API, with the web search tool enabled. The results land in a search-console-style dashboard next to ChatGPT, Gemini, Perplexity and Grok, so you can see at a glance whether a gap is specific to Claude or shared across engines. Claude is included in the Pro plan and in Enterprise; Free and Starter don't cover it.

Claude tracking, plan by plan

Which plans include the Claude engine, exactly as defined in our pricing.

Plan Price Claude What you get
Free €0/mo Not included Instant check on ChatGPT only — about 10 prompts, 1 site
Starter €79/mo Not included ChatGPT, Gemini and Perplexity — 50 tracked prompts, auto re-scan every 3 days, 90 days of history
Pro €199/mo Included All 5 engines — 150 prompts, daily tracking, 3 sites, 1 year of history
Enterprise On quote Included All 5 engines, daily tracking, usage-based volumes

✓ included · ✕ not included. Full plan details and limits are on the pricing page.

Frequently asked questions

What people ask us most often about tracking Claude.

How do I know if Claude cites my brand?

Ask Claude the questions your customers actually ask — "best tool for…", "alternatives to…" — and check whether your brand is named in the answer. A manual test only gives a hint: the model is probabilistic and its answers vary from one run to the next. GEO console automates the measurement with repeated, brand-relevant prompts and produces a stable mention rate.

Which GEO console plans include Claude?

Claude tracking is included in the Pro plan at €199 per month, which covers all 5 engines — ChatGPT, Gemini, Claude, Perplexity and Grok — and in Enterprise on quote. The Free plan covers ChatGPT only, and Starter covers ChatGPT, Gemini and Perplexity.

How does GEO console query Claude?

Through the Anthropic API, with Anthropic's web search tool enabled so Claude can draw on real-time web content and cite its sources. We send brand-relevant questions, keep the raw answers, and extract mentions, positions and share of voice following our public methodology.

Does Claude answer from its training data or from the live web?

Both. Claude answers from what its model learned in training and, when a question calls for current information, it can run web searches and cite the sources it used — that is how GEO console queries it. Your visibility on Claude therefore depends on what the model knows about your brand and on the web content its searches surface.

Can you guarantee that Claude will cite my brand?

No, and no honest tool can. Claude's answers depend on your content, your reputation and the sources the model draws on. GEO console measures where you stand, shows the questions where competitors are cited instead of you, and lets you verify whether your actions move the numbers.

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