Gemini · Brand visibility

Gemini brand visibility tracker

To know whether Gemini cites your brand, ask it your customers' real questions — several times, with Google Search grounding enabled — and analyze who gets named in the answers. GEO console automates exactly that: it queries Gemini with brand-relevant prompts, then tracks your mention rate, your average position, your share of voice against competitors and the prompts that trigger you. Gemini tracking is included in the Starter (€79/month) and Pro (€199/month) plans.

The question

How do you know if Gemini cites your brand?

Open Gemini and ask "what's the best [your category]?" — you'll get a first hint in seconds. But one answer proves little: the model is probabilistic and, when grounded, its answers also move with live Google Search results. A reliable measure takes a panel of brand-relevant questions, repeated runs and a consistent count of who is cited, at what position. That's what a tracker is for.

GEO console starts from your site: it generates the recommendation, comparison and alternative questions your customers actually ask, sends them to Gemini, and repeats the measurement over time. The full method — question generation, multi-run smoothing, honest limits — is documented on our methodology page.

Engine specifics

What makes Gemini specific for brand visibility?

Gemini sits on top of Google's search infrastructure. With Google Search grounding, the model is connected to real-time web content and returns the web sources behind its claims — so your visibility on Gemini reflects both what the model knows and what Google Search surfaces today. It's the engine where your classic SEO foundation and your GEO work overlap the most.

→Grounded in live search — Google's official documentation describes Grounding with Google Search as connecting the Gemini model "to real-time web content" and returning the web sources behind the answer (Google AI documentation). GEO console queries Gemini with this grounding enabled.
→Mentions matter more than links — according to Strauss et al. (2025), Gemini provides no clickable source in roughly 92% of its answers. On this engine, being named in the answer text counts for more than winning a link.
→Google's AI answers reach a huge audience — Google reported about 1.5 billion monthly users for AI Overviews (Alphabet, Q1 2025). GEO console does not query AI Overviews — we measure the Gemini assistant itself — but the figure shows the weight Google's generated answers now carry.

The measurement

What GEO console measures on Gemini

For every Gemini answer, GEO console extracts the same four signals as on the other engines: whether your brand is mentioned, at what average position it appears, your share of voice against the competitors cited, and the prompts that trigger you. Raw answers are kept, so every number stays traceable to its source.

Mention rate

How often Gemini names your brand across every question and run of your panel.

Average position

Where you appear in Gemini's answer — named first or mentioned at the end of the list.

Share of voice

Your weight against the competing brands cited in the same answers, on Gemini and across engines.

Citations and trigger prompts

The questions that make Gemini cite you — and those where competitors are cited in your place.

Each question is sent to Gemini through its API, with Google Search grounding enabled. The results land in a search-console-style dashboard next to ChatGPT, Claude, Perplexity and Grok, so you can see at a glance whether a gap is specific to Gemini or shared across engines. Gemini is included from the Starter plan; Pro adds Claude and Grok plus daily tracking.

Gemini tracking, plan by plan

Which plans include the Gemini engine, exactly as defined in our pricing.

Plan	Price	Gemini	What you get
Free	€0/mo	✕Not included	Instant check on ChatGPT only — about 10 prompts, 1 site
Starter	€79/mo	✓Included	ChatGPT, Gemini and Perplexity — 50 tracked prompts, auto re-scan every 3 days, 90 days of history
Pro	€199/mo	✓Included	All 5 engines — 150 prompts, daily tracking, 3 sites, 1 year of history
Enterprise	On quote	✓Included	All 5 engines, daily tracking, usage-based volumes

✓ included · ✕ not included. Full plan details and limits are on the pricing page.

Frequently asked questions

What people ask us most often about tracking Gemini.

How do I know if Gemini cites my brand?

Ask Gemini the questions your customers actually ask — "best tool for…", "alternatives to…" — and check whether your brand is named. A manual test only gives a hint: answers vary from one run to the next and follow live Google Search results. GEO console automates the measurement with repeated, brand-relevant prompts and produces a stable mention rate.

Which GEO console plans include Gemini?

Gemini tracking is included in the Starter plan at €79 per month (with ChatGPT and Perplexity) and in the Pro plan at €199 per month (all 5 engines), as well as in Enterprise on quote. The Free plan covers ChatGPT only.

How does GEO console query Gemini?

Through the Gemini API with Google Search grounding enabled, so answers reflect live web content the way the consumer product draws on search. We send brand-relevant questions, keep the raw answers, and extract mentions, positions and share of voice following our public methodology.

Is tracking Gemini the same as tracking Google AI Overviews?

No. AI Overviews are the AI summaries shown on Google results pages; GEO console does not query them. We measure the Gemini assistant itself, with Google Search grounding enabled. The two are related — both draw on Google Search — but they are different surfaces.

Can you guarantee that Gemini will cite my brand?

No, and no honest tool can. Gemini answers depend on your content, your reputation and the sources Google Search surfaces. GEO console measures where you stand, shows the questions where competitors are cited instead of you, and lets you verify whether your actions move the numbers.