GEO consoleGEO consoleTo know whether Grok cites your brand, ask it your customers' real questions — several times — and count who gets named in the answers, and where. GEO console automates exactly that: it queries Grok (xAI) with brand-relevant prompts, then tracks your mention rate, your average position, your share of voice against competitors and the prompts that trigger you. Grok tracking is included in the Pro plan (€199/month) and in Enterprise.
Open Grok and ask "what's the best [your category]?" — within seconds you'll see whether your brand is part of the answer. But one answer proves little: the model is probabilistic, and with web search enabled it follows live results that change constantly. A reliable measure takes a panel of brand-relevant questions, repeated runs and a consistent count of who is named, at what position. That's what a tracker is for.
GEO console starts from your site: it generates the recommendation, comparison and alternative questions your customers actually ask, sends them to Grok, and repeats the measurement over time. The full method — question generation, multi-run smoothing, honest limits — is documented on our methodology page.
Grok is xAI's assistant, and GEO console queries it with web search enabled: the engine can search the web in real time, browse pages and return the citations behind its answer. Your visibility there depends both on what the model already associates with your brand and on the live content its searches surface. Independent audits also single Grok out for citation volatility — which is exactly why repeated measurement matters.
Because Grok reads the live web, what it says about your brand follows your public footprint — comparisons, reviews, documentation. The raw answers are kept, so every number stays traceable to the answer that produced it. To see how those answers turn into a metric you can compare and track, read our guide to AI share of voice.
For every Grok answer, GEO console extracts the same four signals as on the other engines: whether your brand is mentioned, at what average position it appears, your share of voice against the competitors cited, and the prompts that trigger you. Raw answers are kept, so every number stays traceable to its source.
How often Grok names your brand across every question and run of your panel.
Where you appear in Grok's answer — named first or mentioned at the end of the list.
Your weight against the competing brands cited in the same answers, on Grok and across engines.
The questions that make Grok cite you — and those where competitors are cited in your place.
Each question is sent to Grok through the xAI API and repeated over several runs to smooth the variance that a probabilistic model with live search introduces. The results land in a search-console-style dashboard next to ChatGPT, Gemini, Claude and Perplexity, so you can see at a glance whether a gap is specific to Grok or shared across engines. Grok is included in the Pro plan and in Enterprise; Free and Starter don't cover it.
Which plans include the Grok engine, exactly as defined in our pricing.
| Plan | Price | Grok | What you get |
|---|---|---|---|
| Free | €0/mo | ✕Not included | Instant check on ChatGPT only — about 10 prompts, 1 site |
| Starter | €79/mo | ✕Not included | ChatGPT, Gemini and Perplexity — 50 tracked prompts, auto re-scan every 3 days, 90 days of history |
| Pro | €199/mo | ✓Included | All 5 engines including Grok — 150 prompts, daily tracking, 3 sites, 1 year of history |
| Enterprise | On quote | ✓Included | All 5 engines, daily tracking, usage-based volumes |
✓ included · ✕ not included. Full plan details and limits are on the pricing page.
What people ask us most often about tracking Grok.
Ask Grok the questions your customers actually ask — "best tool for…", "alternatives to…" — and check whether your brand is named in the answer. A manual test only gives a hint: the model is probabilistic and its web search follows live results, so answers change from one run to the next. GEO console automates the measurement with repeated, brand-relevant prompts and produces a stable mention rate.
Grok tracking is included in the Pro plan at €199 per month, which covers all 5 engines — ChatGPT, Gemini, Claude, Perplexity and Grok — and in Enterprise on quote. The Free plan covers ChatGPT only, and Starter covers ChatGPT, Gemini and Perplexity.
Through the xAI API, with the web search tool enabled so Grok can search the web in real time and return the citations behind its answers. We send brand-relevant questions, repeat them over several runs, keep the raw answers, and extract mentions, positions and share of voice following our public methodology.
Because the model is probabilistic and its web search follows live results. A Tow Center for Digital Journalism audit even found Grok-3 wrong on about 94% of source attributions — the highest error rate among the engines tested. That's why GEO console repeats each prompt over several runs and reports a citation frequency instead of trusting any single answer.
No, and no honest tool can. Grok's answers depend on your content, your reputation and the sources its web search surfaces. GEO console measures where you stand, shows the questions where competitors are cited instead of you, and lets you verify whether your actions move the numbers.
Free instant check — no signup, no credit card. 600+ AI answers analyzed · 15+ brands tracked.
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